The Canopy Project

Artist addresses deforestation crisis through powerful camouflage art

Canopy, the award-winning international environmental not-for-profit organization, has collaborated with international bodypainting artist Filippo ioco, known for his unique style of camouflaging and painting the human body into every imaginal environment from natural to artificial, to produce a series of evocative images capturing the body infused into old growth forests and clear cut landscapes.

A statement of humanity’s connection and dependence on the world’s rapidly disappearing forests, the art aims to compel local and global decision-makers to take action to keep old-growth forests standing. Undisturbed by human impact for millennia, old-growth forests are highly effective at capturing and storing climate-warming greenhouse gasses, and have been identified by world-leading scientists as 30% of the climate solution, and are critical to addressing the biodiversity crisis.

Over 3.2 billion trees are cut down every year for fashion textiles like rayon, and paper packaging, threatening the future of the world’s most vital and biodiverse ecosystems, including forests on British Columbia’s coast where the painting took place.

Canopy works with world-leading brands like Lush, H&M, and LVMH to shift wood-based supply chains towards more sustainable alternatives, to ensure the world’s most vital forests don’t end up as packaging for beauty products and takeout containers, or fabric for next season’s fashion.


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